My work spans video campaigns, pitch decks, blogging strategies, and brand messaging. The following samples show how I collaborate with clients to craft their voice, refine their message, and share their story with purpose.
Mental Health Video
Scripted a short-form video for a national mental health campaign, including voiceover narration, tone development, and visual direction. The video was later shared by advocacy groups, including the National Eating Disorders Association.
Nonprofit Social Campaign
Led social strategy and content direction for a civic engagement nonprofit. Developed monthly captions and graphics designed to educate, and grow newsletter subscriptions.
Blog Content + Editorial Strategy
Overhauled content operations for an e-commerce platform by introducing new writer guidelines, editorial calendars, and a streamlined briefing process. Within one quarter, content volume doubled, and we boosted organic traffic by 41%
Newsletter Redesign
Relaunched a B2B newsletter to align with a new brand identity and sales strategy. Introduced lead scoring based on subscriber behavior, allowing the sales team to identify high-intent leads. Resulted in a 37% increase in qualified leads within one quarter.
Investor Pitch Deck
Revised and restructured slide copy for a seed-stage startup’s investor pitch. Helped sharpen their positioning, build narrative momentum, and improve clarity across their deck.
Website Redesign
Refreshed web copy and brand voice for a psychologist expanding into a new specialty. Project included developing a clear messaging flow and updated content architecture to reach new target clients.
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